Cambridge University Press

As the designer for the ESL website for Cambridge University Press, I managed both web design and development as well as email marketing.

I worked with the development team in the UK on a site-wide replacement project that replaced a collection of static mini-sites with a dynamic CMS. An integrated system of banners utilized artwork from the annual print catalog across the different sections of the site. The homepage featured a flash element showing a series of major products and their corresponding methodology titles, illustrating the history of scholarship behind Cambridge’s English teaching products. In addition to managing the visual design, I also oversaw the user acceptance testing and created documentation for the use of the site for the rest of the team. 

I worked with the development team in the UK on a site-wide replacement project that replaced a collection of static mini-sites with a dynamic CMS.

An integrated system of banners utilized artwork from the annual print catalog across the different sections of the site.

The homepage featured a flash element showing a series of major products and their corresponding methodology titles, illustrating the history of scholarship behind Cambridge’s English teaching products.

In addition to managing the visual design, I also oversaw the user acceptance testing and created documentation for the use of the site for the rest of the team. 

The integrated banners shifted in color tones across the site.

The integrated banners shifted in color tones across the site.

While working on the site replacement project, we also needed to create mini-sites for projects released before the launch. This mini-site for a new edition of a grammar title was created to stand alone but taps into key sections of the main site.

While working on the site replacement project, we also needed to create mini-sites for projects released before the launch.

This mini-site for a new edition of a grammar title was created to stand alone but taps into key sections of the main site.

We were also responsible for educational series outside of English language teaching texts. These series are often a group of separate components — larger series could include dozens of components. The mini-sites were geared toward teachers to show the full breadth of the series and any free resources available for teaching aids.

We were also responsible for educational series outside of English language teaching texts.

These series are often a group of separate components — larger series could include dozens of components. The mini-sites were geared toward teachers to show the full breadth of the series and any free resources available for teaching aids.

Throughout the school year, we sent emails to instructors on our lists. These emails updated teachers about new components as well as  teaching resources available on our site.

Throughout the school year, we sent emails to instructors on our lists.

These emails updated teachers about new components as well as  teaching resources available on our site.